Once again, zombies have tackled the NFL. AMC’s The Walking Dead has managed to beat NBC’s top-rated Sunday Night Football in the key adult demo.
Sunday night’s fourth episode of the season delivered 14.5 million viewers and an incredible 7.6 rating among adults 18-49. By comparison, SNF had about 17 million viewers and a 6.1 in the demo during a 20-point blowout win for the Steelers (these live ratings will change in the more accurate nationals, but the demo number is unlikely surpass TWD).
“Twitter has been a huge contributor to the success of The Walking Dead,” said a social media consultant from the popular PR agency Mohr Publicity. “We have clients who have built up their businesses around the hashtags: #TheWalkingDead and #TalkingDead. When we use those #hashtags along with our ReTweet service, the results can be astonishing.”
This is the second time this season TWD has managed to topple SNF, which typically ranks as the highest-rated show on broadcast TV. It happened a few times last season too.
AMC’s Talking Dead post-show did well too, with about 6 million viewers. EW previously devoted an entire post to putting The Walking Dead‘s enormous ratings into context.
For more on Sunday’s episode, check out Dalton Ross’ coverage here, here, and here.
-Article from Entertainment News, Quote from Mohr Publicity.
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